Elevate your usage-based
pricing strategy

Uncover how various usage-based pricing strategies can optimize revenue and align with customer value.

INTRODUCTION

Align pricing with go-to-market strategies to match how you reach, sell to, and deliver value to target customers

Product-led growth

Acquire users and drive product adoption

  • Freemium or trials to remove barriers to entry
  • Automated workflows for account setup, billing, and upgrades
  • Usage-based pricing where customers pay only for what they use

Product-led sales

Expand usage within accounts and move upmarket

  • Sales assistance to convert high-value customers
  • Dimensional pricing that aligns with more features and increased usage
  • Flexible discounts to incentivize customer commitment
Product-Led Growth

Sales-led growth

Secure large enterprise deals and build strategic partnerships

  • Relationship-driven sales to win enterprise customers
  • Enterprise-ready pricing, including multi-year contracts, bundled packages, and commit models
  • Highly customized enterprise agreements with flexible terms
Product-Led SALES
Product-Led Growth
Go-to-market motion
Levers

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Tag
Pricing metric
Usage-based
Input and Output Tokens
from OpenAI.com
Product-led growth
Product-led sales
Sales-led growth
Pricing metric
Pricing metric
Outcome-based
Per resolved user query
from intercom.com
Product-led growth
Product-led sales
Sales-led growth
Pricing metric
Seat-based
Per user, per month
from atlassian.com
Product-led growth
Product-led sales
Sales-led growth
Pricing metric
Pricing metric
Hybrid
Developer seats (seat-based)
Successful models built (usage-based)
from getdbt.com
Pricing metric
Product-led growth
Product-led sales
Sales-led growth
Pricing metric
Fixed
Flat monthly fee for unlimited users and projects
from basecamp.com
Pricing metric
Product-led growth
Product-led sales
Sales-led growth
Pricing structure
Flat rate
Product-led growth
Product-led sales
Pricing structure
Pricing structure
T-shirt sizing
Product-led growth
Product-led sales
Pricing structure
Pricing structure
Tiered
Product-led sales
Sales-led growth
Pricing structure
Dimensional
Product-led growth
Product-led sales
Sales-led growth
Pricing structure
Commercial model
Pay As You Go (PAYGO)
Product-led growth
Commercial model
Product-led sales
Commercial model
Prepaid credits
Product-led growth
Product-led sales
Commercial model
Commercial model
Monthly minimum spend
Commercial model
Product-led growth
Product-led sales
Commercial model
Prepaid commit model
Product-led sales
Sales-led growth
Commercial model
Commercial model
Postpaid commit model
Product-led sales
Sales-led growth
Commercial model
Commercial model
Multi-bucket commit model
Sales-led growth
Commercial model
Commercial model
Enterprise agreement
Commercial model
Sales-led growth
Incentives
Time-limited trial
Product-led growth
Product-led sales
Incentives
Incentives
Freemium
Incentives
Product-led growth
Product-led sales
Incentives
Promotional discounts
Product-led sales
Sales-led growth
Incentives
Commit-based discounts
Incentives
Product-led sales
Product-led growth
Sales-led growth
Incentives
Product-specific credits
Incentives
Product-led growth
Product-led sales
Sales-led growth
Enterprise support
Included basic support
Basic support included with all paid plans
from Slack.com
Enterprise support
Product-led growth
Enterprise support
Percentage of software fee
Product-led sales
Sales-led growth
Enterprise support
Enterprise support
Consumption-based support
Support is charged monthly based on either a set percentage of total monthly usage or the minimum support plan fee, whichever is greater
from mongodb.com
Product-led sales
Sales-led growth
Enterprise support
Enterprise support
Professional services
Sales-led growth
Enterprise support
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“Metronome allows us to make pricing changes in minutes, not months. They've been an absolute game-changer because we can now offer our customers the fairest pricing as we optimize and introduce new offerings.”

Ledion Bitincka
Co-founder and CTO
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“Metronome has been an essential billing partner on our journey to bring the world products loved by millions of developers. They’ve been indispensable during this time of rapid growth.”

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VP of Product
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